Reverse Solicitation

This is as the same suggests, the complete opposite of solicitation. Typically, this would work when a potential investor who has never had any communication with an investment manager contacts that investment manager with respect to investing in a fund. Reverse Solicitors has become popular since the launch of the AIFMD framework, which is often seen as a cost effective method of marketing funds, without the onerous requirements of the AIFMD framework.

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